inner compass 2005

the geographical terms north, south, east, west are replaced with subjective terms, categories, groups of pairs, associations. this takes the compass as a generally valid measuring instrument to the point of absurdity. the absolute system of orientation is overlaid with a personal and complex categorization of the world. a million different compasses is the logical conclusion, there is no longer any right one. like the conventional compass, the inner compass relates to space - every direction in relation to a human dimension effects a movement in space. although the magnet needle still always points north, it depends on the personality and complexity of the situation, which of the four terms is chosen for further decisions - movement."the compass is the externalization, embodiment of a sense of orientation on the planet" marshall mcluhan